2025
Progressive
My role at Lemon Seed Marketing involved designing for Progressive, an energetic, mascot-driven HVAC and plumbing brand. I created a high volume of professional assets that preserved their playful voice, including the complete internal welcome packet (envelope, coupons, and walk-through flyers), as well as monthly billboards, client newsletters, and product catalogs.
Lemon Seed Marketing
- Data Visualization
- Brand Collateral
- Trade Show Materials
Thank You Card
Designed a company-branded thank you card—complete with space for personal notes and a QR code—to enhance the client experience while upholding the brand's friendly identity.
Discover Our Whys
Developed the "Discover Your Why's" downloadable guide, utilizing a cohesive Q&A format and visual aids to clearly communicate Progressive’s core value proposition to new and prospective clients.