Branding
Logo Design
Socials & Newsletters
Web Design
Brochure
Listing Ads
Merch
Iconography
iconography
Challenge: Strider launched in 2022 as a new, one-broker firm. By 2025 it had sponsored agents, new photography, and a growing client base, and the original brand wasn't built to carry all of it consistently.
Strider Brand Refinement
Approach: Refine, don't rebrand. Keep the logo and stamp clients already knew, then build a palette and guidelines a growing team can follow on its own.
Green leads as the working color, Strider Gold stays with the stamp as an accent, and warm off-white backgrounds let the land photography carry the page.
new color palette
OLD WEBSITE
Challenge: The original site was built for a firm just getting started. Strider now had a team, four service lines, and monthly market reporting, and the site needed room for all of it.
Website Rebuild
NEW WEBSITE
Approach: Rebuild on the new guidelines and organize the site around what clients come looking for: the services, the people, and the market.
BLOG PAGE
The Strider Journal: A home for Strider's monthly Texas market reports, giving clients a reason to come back between transactions.
CONTENT PAGES
