2022-2023
Liberty Tax Co.
In-house graphic design for Liberty Tax Corporate, overseeing the creation of promotional materials for various campaigns, encompassing both digital and print media. This role also involved designing logos for partner companies, crafting content for corporate events, and undertaking a range of additional design projects to support the organization's visual branding and communication needs.
- Poster & Flyer
- Socials & Ads
- Logo Design
Bonus Up Logo
Logo and campaign design for Liberty Tax's "Bonus Up" campaign, where customers can enhance their tax returns by filing with Liberty Tax. Additionally, the project involved designing a poster, coupon, postcard, and various promotional materials.
Banner Ads
Social Design
Tasked with maintaining a cohesive digital identity, focused on balancing professional financial information with approachable design to ensure the brand remained top-of-mind for followers throughout the year.
Poster & Flyer Design
Campaign Design
Virtual Tax Pro
I developed the visual identity for the "Virtual Tax Pro" initiative, focusing on a clean, professional aesthetic that conveyed both security and ease of use. This branding was implemented across a comprehensive range of assets—including posters, business cards, and social media graphics—to introduce customers to a seamless digital filing experience.
Table Tents
I designed a comprehensive suite of high-visibility print materials to support Liberty Tax’s nationwide franchise network. This involved creating cohesive, brand-aligned assets for diverse physical formats—including window clings, outdoor banners, and table tents—to ensure a professional and inviting presence at every storefront.
