Liberty Tax Co.

In-house designer for Liberty Tax, creating national campaigns and localized marketing for its US and Canadian franchise network. Designed print, signage, digital advertising, and social creative, alongside editable franchise templates that balanced local customization with consistent corporate branding.

YEAR

2022 - 2023

ROLE

In-house Graphic Designer

INDUSTRY

Tax Services Franchise

DELIVERABLES

Branding Brochure Campaign Design Editorial Email & Newsletter Flyer & Poster Logo Design Merch Postcard & DOOH Print Socials & Ads Stationary Trade Show

Posters & Flyers

Socials

Banner Ads

DOOH

Bonus Up Logo

Virtual Tax Pro Initiative

Billboards

Print Collateral

COUPONS + BUSINESS CARDS

Challenge: Liberty Tax is known for its storefronts. Virtual Tax Pro offered the same service remotely, and customers needed to trust it and see how easy it was to start.

Virtual Tax Pro

Approach: Make the process the message. A clean, professional identity built around the sign-up steps, so security and ease read at a glance.

BILLBOARD + dooh

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