Developed the brand identity, voice, and website for Kady’s Home, a Kirkwood & Darby brand focused on reducing homeownership costs. Created the logo, brand guidelines, website copy, and Wix Studio design, bringing four service lines together under one approachable brand.
Senior Graphic Designer at Lemon Seed Marketing, developing creative for HVAC, plumbing, and home services clients. Translated agency briefs and brand direction into cohesive social, email, print, and outdoor marketing, balancing recurring account work with seasonal campaigns and onboarding design.
Developed marketing creative for EZ Flow across email, social, and direct mail. The work included recurring newsletters, promotional graphics, and customer appreciation pieces, supporting both service marketing and customer relationships.
Served as the sole designer on the Vista Manufacturing account, creating product marketing for a lighting and plastics manufacturer. Translated technical capabilities into product visualizations, sales presentations, brochures, and trade show materials, supported by ongoing website, email, and social design.
In-house designer for Liberty Tax, creating national campaigns and localized marketing for its US and Canadian franchise network. Designed print, signage, digital advertising, and social creative, alongside editable franchise templates that balanced local customization with consistent corporate branding.
Created editorial, campaign, and donor communications for Blood Mission, beginning as an intern and continuing as a contract designer. The work spanned annual and impact reports, illustrated workbooks, brochures, and event materials, combining typography, imagery, and information design to communicate the organization’s work.